AMC x Mobii


I collaborated closely with the ACTV8me Creative Director and content team to support a national campaign featuring AMC and the Mobii app. My contributions included designing decks, app assets, social graphics, and developing several websites to house, promote, and track user engagement which I used to constantly iterate.

View the press release
key Contributions

Graphic, UX/UI Design and Web Development

HTML/CSS/JavaScript - Illustrator - InDesign - Photoshop - Sketch

Design

Content Templates

I developed a method for quickly creating content that could be integrated into the micro-sites I developed, as well as the Mobii app. This approach enabled me to work on web deployments while the creative and content team kept up with the fast-paced social and business teams while maintaining design standards I set. They seemed simple, but I designed them specifically for deployment on the Mobii app and use on the web development support of it. I needed very little friction in deployment. I had many other issues to deal with. Ensuring this hand-off was relatively seamless was more important than it may seem.

Design

TV Spot

During the campaign, some of my interface designers were converted and used as assets for a TV spot that promoted and informed users about the initiative. The spot also served as a live interactive demo for app users, with the final video produced by the Creative Director.

Design + Web Development

Micro-Sites

I created micro-sites throughout the campaign that acted as trackable containers and fresh content for the app, social media and other marketing and business purposes. Serving content this way allowed for increased creative flexibility and quick content push times. I often tried new things to create faster and more engaging content by introducing React.js and dabbling with Lottie animations.

Design

Social Media

Throughout the campaign, I created design templates to produce various social media assets. By creatively utilizing elements and layouts, we were able to generate consistent branded (a constant endeavor of mine) assets from the initial templates I designed and adapt them for different channels.

Reflection

General Takeaway

Working closely with a very talented team (we always kept pushing our ourselves to do better) I was able to expand my perspective on projects; I developed new techniques and fostered a deeper appreciation for collaboration and creative input diversity, which helped enhance the overall quality and depth of my work. Working with shows that were very popular was also exceptionally exciting and I cherish the time when I saw some of my work on one of AMC's websites.