I helped redesign the Ettika brand identity from a youthful tone to a more sophisticated bohemian concept. On my first day, I collaborated with the previous designer to design a new logo and began updating the visual language across all touchpoints as well as continue current design tasks.
Graphic, Packaging, Web and Photography
HTML/CSS - Illustrator - InDesign - Photoshop - Shopify & Liquid
I refreshed the color palette, logo, and overall art direction, helping the brand transition to a more mature identity. The goal was a natural, earthy feel with vibrant accent colors and bold photography.
One of my first tasks was aiding in the migrating of the e-commerce site to Shopify. After adding inventory and product photos, I updated the site's visual style with our new branding. I also added features, product images, descriptions, and custom pages to support product initiatives.
I worked with the marketing team to design social media content that aligned with current product campaigns.
I helped design and select trade show displays, store setups, and packaging for customers, used in trade shows, showroom demos, and for shipping orders.
I collaborated with marketing, social, and business teams to create email blasts for product launches and collections, which were coordinated with web pages, press releases, social media, and sales outreach.
I designed postcards, mailers, and custom notes for influencers to support campaigns and business outreach, boosting product releases and encouraging sales.
I designed product and packaging specs for manufacturing, managing materials and dimensions for jewelry packaging. Inspired by these projects, I also began designing jewelry for 3D printing on my own — with mixed results.
I often needed to reference DMC thread colors, but online resources were hard to navigate. So I built a simple static website with easily searchable DMC colors while on a portion of my commute on the train through Los Angeles.
I edited and organized photos for campaign marketing, using them in catalogs, line sheets, email blasts, and web pages.
I balanced tight deadlines by working in small, efficient systems that synced with fashion and sales cycles, while steadily improving graphic and UI elements. This boosted my organization skills and got me thinking in style variables. I added Liquid templates and SASS to my toolkit, and embraced modular thinking, which became key to my future work.